Identity
Verdant is a New York-based lingerie brand tailored for stillness and motion, for the morning ritual and the midnight rush. Each collection is hand-crafted in small batches and considers the full arc of the wearer’s day. Founders, Eleanor Mooney and Michelle Bergmann, approached me to create an identity that encompassed the effortlessly purposeful essence of a woman in motion — bringing to life their main logotypes, preliminary brand guidelines and general art direction across print and digital media.