Spur. is a proposed brand identity for a fictitious skate culture brand geared towards young skaters. By exploring the cultures and subcultures of skating, I was not only immensley inspired by the skaters themselves, but the plethora of cinematographers behind the scenes generating countless content to promote a lifestyle so true and freeing in an established fashion.  
What’s your spur?

~ brand identity, art direction, print + web design  ~

Note: I claim no credit to the photos and quotes used in the magazine and advertisements. This project was created for student purposes; shoutout to the brand, Theories of Atlantis, for having such an influence on the curation of this project