Spur. is a proposed brand identity for a fictitious skate culture brand. Throughout my research, I was not only immensley inspired by the skaters themselves, but also the cinematographers behind the scenes generating countless content.
What’s your spur?

click the slideshow below to browse the zine

click the slideshow below to see posters

Note: I claim no credit to the photos and quotes used in the magazine and advertisements. This project was created for student purposes; shoutout to the brand, Theories of Atlantis, for having such an influence on the curation of this project