PURSUIT consists of a lyric book and typeface exploration for the british bred band, The 1975. Feeling particularly attached, invested and open during this exploration, I was determined and curious to communicate visuals not only identifiable to their entire fanbase, but that still kept a sense of how I feel and see the band as they are.

In my lyric book, I chose a typeface to compliment the typeface I created and focused on the feeling & texture their lyrics/instrumentals evoke. Within my typeface exploration, I wanted to focus on the particular connect/disconnect their lyrics & aura voices to their listeners.

~ typography, typeface design, editorial ~