NYM Merch Drop

Social media asset design, Instagram posts + stories, for TikTok native comic, Jake Shane (@octopusslover8). Working with influencer agency, Homemade Projects, I was tasked with creating graphics reminiscent of your favorite (or maybe least favorite!) pop culture magazine of the 2010s. Think Tiger Beat, J-14, Twist—the list goes on.

The NYM, meaning acronym, merch drop revolved around a few nyms Jake, his friends, and fans frequent; and the joyous hype a themed drop like this would bring to his community. It was awesome to dive back into my middle school state of mind to bring this project to life. Funny how things can some full circle! See live posts here ︎


Website design direction and development with a beloved past professor of mine and friend, Stravinski Pierre. 

Xbox Backlog Confessions

Title card, gameplay call-outs, lower thirds, backlog list design and animation/creative direction for Xbox’s first series dip into lifestyle content—Backlog Confessions. Backlog Confessions is a video series discussing and exposing current gamer’s backlog’s. Collaborators from Superdigital include Art Director, Spencer Kupish and Associate Designer, Riley Lane. Watch here ︎


Custom website design and development with Jenna Solomon for our fabulous friend and nyc based photographer, Mauricio Zelaya

Catbird NYC
2022 - Now

I currently work with the in-house Catbird NYC design and marketing teams to ideate, design, and copywrite for email and social content. Outside of the few featured above, each month I create a handful of emails that involve curating products with styled images, designing for specific marketing efforts, and generating an overall flow for each email theme. See more mailers here ︎

© 2023 Emily P. Kelly